You are not alone in your aesthetic journey—everyone is welcome to experience this beautifully curated and enchanting process. As artists, it can sometimes be challenging to articulate a vision and bring it to life in the everyday world. Achieving a niche aesthetic through shopping can often become time-consuming and costly.

Allow me to be your
Fairy Gab-mother.

I’m here to help elevate your wardrobe and home with thoughtfully sourced pieces. At HomeTown, we celebrate vintage treasures and serve as a welcoming sanctuary for all aesthetic expressions, where everyone can feel seen, heard, and truly, fashionably understood.

Growing up in a small town with limited shopping options and a distinctive, niche style cultivated my expertise in online shopping and curating unique finds. I have always been passionate about celebrating all things feminine, drawing inspiration from very different feminine vibes—Audrey Hepburn, Sofia Coppola & Nancy Meyers films, & more.

Welcome to Hometown by Gabi,
where curated aesthetic meets timeless elegance.

I believe that those of us who share a similar sense of style speak a common language, yet not everyone possesses the eye, skill, or knowledge necessary to navigate the vintage and online shopping worlds with ease. I remember the stress of managing multiple tracking numbers during online shopping sprees and the challenge of finding specific pieces that align with my aesthetic. In my early days on YouTube, I knew what I wanted but lacked a way to discover it effectively.

Now, I am here to make that process easier for you. Whether you choose to purchase one of my preset aesthetic mystery boxes, order a custom-curated box, explore my home-inspired scents, or shop my personally sourced vintage furniture, decor, accessories, and clothing for your space, my goal is to help you find pieces that truly resonate with your personal style.