a slow, sunlit morning dressed in pearls and elegant lace, where the rush of the world completely fades away. Pouring this milky toner into your hands is a pure act of romance. A velvety, comforting ritual that wraps your skin in deep, soothing nourishment and whispers that you have all the time in the world.

It feels like..

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The Collections

Shop The Bundles

The Hometown Honey Shop

Clothing & Accessories

Blue Hydrangea Butter Mist

The Collabs

Gabriella

Hi, I’m

A young woman in a light-colored dress with lace trim sitting on a lounge chair outdoors, reading a book. She has long dark hair, large white-rimmed sunglasses, and jewelry, with a blue polka dot bag on the lounge chair beside her.

Welcome to HomeTown by Gabi —where curated aesthetic meets timeless elegance. Growing up in a small town with limited shopping options and a distinctive, niche style cultivated my expertise in online shopping and curating unique finds. Inspired by my Nani’s vintage style, I have always been passionate about celebrating all things feminine, drawing inspiration from very different feminine vibes—Audrey Hepburn, Sofia Coppola & Nancy Meyers films, & more.

I believe that those of us who share a similar sense of style speak a common language, yet not everyone possesses the eye, skill, or knowledge necessary to navigate the vintage and online shopping worlds with ease. I remember the stress of managing multiple tracking numbers during online shopping sprees and the challenge of finding specific pieces that align with my aesthetic. In my early days on YouTube, I knew what I wanted but lacked a way to discover it effectively.

A young woman and an elderly woman hugging in a living room, with a sofa, a patterned pillow, a potted plant, and a window in the background. The photo is in black and white, and the caption says "introducing nani demartino."

HOMETOWN

Shop

Honey

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Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck Hometown Toile Signature Pattern Crewneck
Hometown Toile Signature Pattern Crewneck
$69.00

Our first ever custom toile design pattern. 

Soft, stretchy, and made to last – this cotton sweatshirt blends comfort and quality for effortless everyday style for all body types. Its clean shape and breathable fabric make it a go-to piece for casual outfits or standout streetwear designs.

• 95% cotton, 5% elastane
• Fabric weight: 7.8 oz./yd.² (265 g/m²)
• Relaxed fit with drop shoulder
• Slight stretch for comfort and shape retention
• Pilling-resistant and durable after multiple washes
• Blank product sourced from Mexico

Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top Hometown Honey - Tank Top
Hometown Honey - Tank Top
$45.00
Upgrade your basics with this micro-rib tank top. Crafted from soft Airlume cotton, it features thick straps and a mid-length cut. Pair it with jeans or layer it under a blazer for a chic look.

• 52% Airlume combed and ring-spun cotton, 48% polyester
• Athletic Heather colors are 90% Airlume combed and ring-spun cotton and 10% polyester
• Fabric weight: 5.4 oz./yd.² (183 g/m²)
• Yarn diameter: 32 singles
• 1 × 1 micro rib
• Pre-shrunk
• Stretch fit
• Mid-length
• Thick straps
• Scoop neck
• Side-seamed construction
• Blank product sourced from Nicaragua
Hometown Signature Toile Pillow, 18 Hometown Signature Toile Pillow, 18 Hometown Signature Toile Pillow, 18
Hometown Signature Toile Pillow, 18" x 18" or 22" x 22"
from $48.00
A strategically placed accent can bring the whole room to life, and this pillow is just what you need to do that. What's more, the soft, machine-washable case with the shape-retaining insert is a joy to have long afternoon naps on.

• 100% polyester case and insert
• Fabric weight: 6.49–7.37 oz./yd.² (220–250 g/m²)
• Hidden zipper
• Machine-washable case
• Shape-retaining polyester insert included (handwash only)
• Blank product components in the US sourced from China and Mexico
• Blank product components in the EU sourced from China and Poland

The

CLOTHING

  • Dresses, Robes, and more made for slow, sunlit mornings and effortless elegance. Every piece feels like stepping straight into a classic film.

  • Designed to add a touch of timeless romance and nostalgia to your everyday wardrobe.

  • A curated wardrobe that makes every day feel like living in a regal, sun-drenched fairytale.

Shop now

From pin to pretty — All in one box.

A woman in a light blue and white dress standing in front of a large, ornate black wrought iron gate with stone pillars on each side.
Young woman standing outside on a brick sidewalk, holding magazines, wearing a white visor, cream-colored jacket, and matching skirt, with a green building and striped awning in the background.
A collection of fashion and beauty items including white high heel shoes, small bottles of essential oils, a pearl necklace, decorative earrings, a Prada perfume keychain, a Chanel cosmetic jar, a Maison Margiela candle, a Blanche Eau de Parfum, a black-and-white high heel shoe, and pearl earrings on a beige patterned tablecloth.

LOVE FROM OUR

Hometown honeys

The

BUNDLES

Choose Your Bundle
Open pink gift box containing clothing and accessories on a white table next to a vase of pink and white flowers, with a Chanel shopping bag nearby and a window in the background.

  • We seamlessly take your vision and bring it to life while doing the hard part for you! All you have to do is dream and we shop!

  • Our goal is to deliver a touch of magic right to your doorstep with our blush pink signature box, carefully crafted to contain a piece of your unique world.

  • You and your unique style are never alone—I see your vision and I’m here to make it easier. Whether you're drawn to a preset mystery box, a custom-curated collection, vintage scents, or handpicked furniture, fashion, and decor, Hometown by Gabi is here to help you find pieces that feel just right.

A laptop, pink purse, nail polish, tie-dye pouch with hair accessories, followed by a coffee book, and a iced coffee with a black ribbon on the lid, on a cream-colored floral tablecloth.
A woman with a ponytail is twirling inside a peach-colored house with arched doorways, wearing a vintage-style, striped midi dress and white high heels, as seen through a black wrought iron gate surrounded by green ivy.
A round wooden table decorated with a blue hydrangea in a glass vase, stacked books including 'History of Italian Renaissance,' a decorative shell, a crystal candlestick with a candle, and an art book titled 'The Welcome Home'.
A young woman with long curly hair, smiling, sits on outdoor stone steps wearing a white top and striped skirt.
A gift box contains bridal accessories including a lace pillow with flowers, a bottle of perfume, a pair of white gloves, a miniature bride and groom figurine, a curlers, a hair scrunchie, a small basket, and a wedding card with a bow.
A vintage-style table holding a brass and crystal chandelier, pink high-heeled shoes with fluffy pom-poms, and a pair of light blue glasses with bows.
A young couple taking a mirror selfie in a room with large windows and curtains. The woman is wearing a light blue dress with a matching choker and white heels, while the man is dressed in a cream-colored jacket, black jeans, and brown boots.
A bed with white pillows and a light gray round pillow, unmade with white bedding, in a bedroom with striped wallpaper, a chandelier hanging above, and a nightstand with a lamp and books.
A man and woman are standing close together in a covered walkway with pink walls and Arduino-style arches. The woman is wearing a pastel-colored patterned dress and white heels, and the man is wearing a white shirt and beige pants. They are about to
A bed with various pieces of lace and fabric, pink and blue bedding, and a vase of pink carnations and a small green plant by a window.
A pink gift box filled with various white and blue items, including a cream pitcher with the word 'Cream' on it, a round black-and-white patterned plate, a flower-shaped ornament, and a small jewelry box with a ribbon and a gold heart pendant.
A collection of bridal accessories and beauty products on a wooden surface, including a lace veil with a satin bow, a floral crown, a stuffed teddy bear, a perfume bottle, skincare jars, and various grooming tools.

Fancy Vlogs with Gabi

FOLLOW ME ON YOUTUBE